FINAL
PIT.

UPRVISION's flagship motorsport lifestyle IP transforms Formula 1 viewing into a premium world of live entertainment, automotive culture, community, content and brand participation.

AN ORIGINAL IP BY UPRVISION

LIVE EXPERIENCE

Race viewing becomes a designed social occasion with hosts, entertainment, storytelling and moments built for the room.

AUTOMOTIVE CULTURE

Supercars, displays and interactive experiences connect global motorsport with the culture surrounding it.

COMMUNITY & MEDIA

Each event grows an audience beyond the venue through creators, conversation and content that continues after race day.

BRAND PLATFORM

Partners enter the experience through meaningful activations, hospitality, storytelling and access to a premium community.

FINAL PIT community gathering — COMMUNITY · CONNECTION · CULTURE

Supercars at FINAL PIT — AUTOMOTIVE CULTURE

BRAND EXPERIENCE

Motorsport simulator at FINAL PIT — PARTICIPATION

EXPLORE THE COMPLETE IP

Enter the world
of FINAL PIT.

Visit finalpitworld.com ↗

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FINALPIT.